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What's the best way to set up a project-based fee when writing a proposal, rather than using an hourly rate?

When using an hourly rate, with large projects, the "unknown" of an amount of time seems to spook potential clients. I'd rather be able to set a price that stays firm and be able to add hourly services if they ask for work outside of the scope of the original agreement. What's the best way for me to determine the cost of a project that will help me see the most revenue, but will still make my clients feel they're receiving an appropriate or excellent value?

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