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What's the most effective way to introduce my skincare line to the online Market ?

I am in the process of launching my new organic/natural skincare line and was looking for a hands on mentor to help guide me through the steps of introducing my product to the online market. Which websites are suggested as a must have when launching this kind of startup.

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3 answers

Hello Percy,

Shopify is known for being the best e-commerce web design platform. Have you already sampled this product with others before launching your online website? If not, you should definitely do some soft launch events to introduce people to your product and gather some testimonials which you can use to back your product when creating your online presence.

Good luck!

Roxana

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Hi Percy,

I will be happy to help you with this.

I have experience with these type of field since I supported the internationalization process of a company that was on the skincare sector and needed to position her product online in this foreign market.

There are different companies you can use to launch these products; Shopify, Big Commerce, Volusion, etc... That should not be your main concern, I think you should know that if you want to introduce and position your new product what you need to do in terms of marketing activities are on-live testing, soft launching activities, real testimonies on video, post and mention your governamental permits. Pay extra to use their logos and make sure you have a professional-looking website.

If I can help you with anything else, let me know!

  • Humberto

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Find some "beauty influencers" to start a relationship with and send them some samples. IG is huge for makeup and skincare, bloggers too. Because it's hard to "see" skincare results instantly in photos, getting people to talk about how great the product is, and linking it, will be great PR.

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