Joseph Iozzi Mentor

Creative Director and CEO of my own marketing company for 50 years. I created the highest rated direct response ad in the history of Readers Digest, and Life Magazine, the greatest response of any ad created for Jell-O, and Birds Eye Vegetables. I helped launch The Movie Channel and Nickelodeon from inception in 1979, creating all the marketing, on air interstitial material, naming the channels, designing their trademarks, creating the cable business model, and conducting price elasticity studies. I have also received creative awards for print and TV creation from The Advertising Club Of New York for work done on; Rolls Royce, The Movie Channel, Nickelodeon, Celanese Plastics, and Dictaphone. Start up firms I have helped develop & launch today have an aggregate net worth of well over $2 billion Dollars.

I like Start ups, and companies with no apparent marketing advantage. Most small business's seem to feel simply telling people you are here is enough to generate sales. Or worse, not telling people anything at all. Start ups also tend to spend too much money on non-essential items.