Business Mentor NY – a program of Empire State Development

Program Update

Mentees and Mentors,

We appreciate your interest in mentorship. Please be advised that after March 31, 2024, the Business Mentor NY Program will cease to operate. However, you can continue to access mentoring services by contacting Entrepreneurship Assistance Centers in your area at esd.ny.gov/eac-directory to obtain one-on-one counseling with your current business idea or small business.

If you would like to continue offering pro bono mentoring services to entrepreneurs or small business owners, please email us at nylovessmbiz@esd.ny.gov with your core business skills, experience or education and your preferred service area.

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  BMNY

Shawn Tooley Mentor

Location Heuvelton, New York, United States of America
Mentor Industry Marketing/Advertising
Languages spoken
  • English
Recent Activity

How I can help

My professional background

I'm a creative, small business online marketing professional who understands how to pinpoint your demographic and the value in getting your products and services in front of them.

I've worn many hats in my career -- copywriter, designer, page layout artist, project manager, programmer, developer and analyst. As a result, I have the unique ability to manage mufti-faceted projects and handle complex challenges. But my experience over the last 20 years has taught me that my professional value includes:

-- I've helped over 500 U.S. and Canadian small businesses with their advertising and marketing campaigns for both print and web. Chances are, I can help you.

-- I don't run from problems, I approach them head on with critical thinking and an eye for problem solving.

-- Strategic planning and setting obtainable goals help a big dream become reality.

-- I don't care who gets credit for success - as long as we succeed.


How to work with me

What I can offer

Let me start by saying four VERY important words to you:

YOU. CAN. DO. THIS.

Waking up each day and knowing that I'm going to walk into my own office, to work on projects that I landed myself, for clients who understand that they NEED my services to help their small businesses is priceless. It's a lot of work, don't let anyone tell you differently. It is HARDER than your current job. It requires more ATTENTION than anything you've ever done. But every single day is 110% WORTH it.

How can I help you?

  • Website Design
  • Social Media Marketing
  • Reputation Management / Review Acquisition

My expectations for a successful mentoring relationship

Communication is key. Availability is important.

How entrepreneurs can prepare before we start

  1. Have a specific game plan on what you need help with.
  2. Set a budget.
  3. Understand that Mentoring/Advice is free. Doing your homework for you is not.