Business Mentor NY – a program of Empire State Development

Program Update

Mentees and Mentors,

We appreciate your interest in mentorship. Please be advised that after March 31, 2024, the Business Mentor NY Program will cease to operate. However, you can continue to access mentoring services by contacting Entrepreneurship Assistance Centers in your area at esd.ny.gov/eac-directory to obtain one-on-one counseling with your current business idea or small business.

If you would like to continue offering pro bono mentoring services to entrepreneurs or small business owners, please email us at nylovessmbiz@esd.ny.gov with your core business skills, experience or education and your preferred service area.

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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Confident
  • Confident

Market Research

  • Confident
  • Confident
  • Confident
  • Confident
  • Not confident

Finances

  • Neutral
  • Neutral
  • Neutral
  • Confident

Sales

  • Confident
  • Neutral
  • Neutral

Operations

  • Not confident
  • Neutral
  • Confident
  • Neutral
  • Confident
  • Not confident
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  BMNY

Jon Hezghia Entrepreneur

Location Woodbury, New York, United States of America
Venture Industry eCommerce/Online Sales
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

Currently, our sales primarily come via online marketplaces. I am currently looking for guidance for developing an effective advertising/marketing campaign to generate more sales on our website with the goal of ultimately scaling our business to the next level.

Actions I’ve taken so far

I have begun advertising on Pinterest as well as Facebook. I have tried listening to some classes online related to paid advertising. However I haven't been too thrilled with the results yet.

My future goals

My goal is to find an effective paid advertising strategy to scale the business.

My motivations to work with a mentor

I would like to work with a mentor who has experience in Digital Marketing, particularly in Facebook Advertising, to help with our marketing strategy.


About my venture

Jewel Rugs Started 2010

I am involved with my family business where we sell rugs online via various marketplaces as well as our own website (jewelrugs.com).

Countries of operation: United States of America