Business Mentor NY – a program of Empire State Development

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My full assessment

Set up and Planning

  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Confident
  • Confident

Market Research

  • Neutral
  • Neutral
  • Confident
  • Neutral
  • Neutral

Finances

  • Neutral
  • Neutral
  • Neutral
  • Not confident

Sales

  • Neutral
  • Confident
  • Not confident

Operations

  • Neutral
  • Neutral
  • Neutral
  • Confident
  • Confident
  • Confident
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  BMNY

Nicole Samela-Dame Entrepreneur

Location White Plains, New York, United States of America
Venture Industry Food Products/Grocery
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I am looking to better understand the challenges of operating and scaling a product based business. Mapping out a 5 year plan. Label requirements, how much we should be investing, target margins, if we should seek outside capital.

Actions I’ve taken so far

Research and product development

My future goals

Build a D2C food brand that is sold nationwide

My motivations to work with a mentor

Clarity


About my venture

Wood Fire Food Started 2019

Wood Fire Food is a farm-to-table experiential events company that specializes in open fire cooking, seasonal cuisine, and biodynamic design. Our mission is to tell the stories and build memories around three simple ingredients: Wood, Fire, and Food.

We currently have a small food product line of infused salts and smoked olives that is sold in farmers markets + online. In 2022 we sold 4k units of salts and olives.

Countries of operation: United States of America