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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Tried to sell to customers
  • Confident
  • Confident

Market Research

  • Very Confident
  • Confident
  • Confident
  • Not confident
  • Neutral

Finances

  • Neutral
  • Confident
  • Not confident
  • Not confident

Sales

  • Neutral
  • Confident
  • Confident

Operations

  • Confident
  • Confident
  • Confident
  • Neutral
  • Very Confident
  • Neutral
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[EM]
  BMNY » Hofstra University

Erika Mac Donald Entrepreneur

Location
Hempstead, New York, United States of America
Venture Industry
Photography/Audio/Video Services
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I'm doing a lot of outreach but it's not producing a return. I'd like to get more insight from Non-profits to make sure I understand their needs so I can create services that can bring them immense value.

Actions I’ve taken so far

Marketing - Created a referral program / Website / PPC Ads / Networking / Flyers / Sales - cold emails / lead generation websites

My future goals

Create a strategy that will help me build new business relationships. It will also help me discover new ways to share powerful messages about my services that create a positive impact on the community.

My motivations to work with a mentor

Its always great to have a person with a different perspective look at what you're doing and assess if you are on the right track or not. I've learned a lot from all of my other mentors who are also great friends. They have helped me build my dream to this day but I know I need more help if I hope to see my business go to the next level.


About my venture

Engaging New Media, LLC

Engaging New Media is a social impact video production company that works with Gov't Agencies, Non-Profits, and B-Corps. Unlike our competitors, we didn't just pick up a camera and create a "story". Our diverse team of highly trained professionals has experience working for networks and production houses across the US. We produce a one-of-a-kind video experience that engages all of your senses that only your brand story can tell. These experiences create a strong emotional attachment to your brand. Motivating viewers to invest, donate, or purchase for a good cause.

Countries of operation: United States of America