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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Confident
  • Confident

Market Research

  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Confident

Finances

  • Confident
  • Confident
  • Neutral
  • Confident

Sales

  • Very Confident
  • Very Confident
  • Very Confident

Operations

  • Very Confident
  • Very Confident
  • Very Confident
  • Confident
  • Very Confident
  • Very Confident
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[PS]
  BMNY

Pedro Santos Entrepreneur

Location
Bronx, New York, United States of America
Venture Industry
Beauty/Hair/Cosmetics
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

I am seeking mentorship in the areas of business operations, management, marketing strategies, and customer acquisition strategies as well as ways to obtain financial assistance in order to grow our company.

Actions I’ve taken so far

Since our launch in January, we have secured 100+ orders and over 100+ paying customers with an average order value of $75 and an MRR of $1k. We’re seeking financial assistance to grow and scale our company, purchase inventory, and for our marketing budget.

Below you will find links to our website and our social media presence.

https://enbynyc.com/

https://www.instagram.com/enbynyc/

https://www.linkedin.com/in/enbynyc/

My future goals

Our goal is to continue to grow MOM, grow our MRR to 5K, improve our customer life cycle and establish our referral framework.

My motivations to work with a mentor

My motivation to work with a mentor is to learn and execute To have a sounding board and someone I can share my business experiences and get feedback.


About my venture

ENBYNYC Started 2021

Transgender and Non-Binary folks who are using hormonal replacement therapy (HTR) face unique dermatological needs. As hormone use manifests in skin related side effects (testosterone creating an oiler canvas and estrogen leading to dryness) ENBYNYC offers vegan dermatologist certified and approved skincare products and regimens for the Transgender, Non-Binary and Gender Non Confirming population that enables them to express their true self.

Countries of operation: United States of America