We appreciate your interest in mentorship. Please be advised that after March 31, 2024, the Business Mentor NY Program will cease to operate. However, you can continue to access mentoring services by contacting Entrepreneurship Assistance Centers in your area at esd.ny.gov/eac-directory to obtain one-on-one counseling with your current business idea or small business.
If you would like to continue offering pro bono mentoring services to entrepreneurs or small business owners, please email us at nylovessmbiz@esd.ny.gov with your core business skills, experience or education and your preferred service area.
Lack of business plan / strategy for success
Lack of ability to adapt to changing marketplace
Actions I’ve taken so far
hired marketing consultants
mounted unsuccessful google adwords campaign
developed new product
looked into affiliate marketing (have received no good replies)
My future goals
find a successful marketing channel
diversify my income with side-gigs
My motivations to work with a mentor
I need another set of eyes to look at what I'm looking at and tell me things I cannot see.
About my venture
Michael McHale Designs
Started 2008
I have been running a high-end lighting business since 2008 with some success. The market has changed in the last five years, though, and none of my marketing efforts seem to work anymore. I need either to develop a new strategy or to close the business. Some of my enthusiasm for the business has sapped in recent years, but I think that could be revived if we can recapture some of the sales and buzz from years past. At the moment we are treading water and part of that is to do with my being disengaged and reluctant to enthusiastically push my product. I'm optimistically hoping that that will change if I could sign on to a business plan I believe in.