Business Mentor NY – a program of Empire State Development

Program Update

Mentees and Mentors,

We appreciate your interest in mentorship. Please be advised that after March 31, 2024, the Business Mentor NY Program will cease to operate. However, you can continue to access mentoring services by contacting Entrepreneurship Assistance Centers in your area at esd.ny.gov/eac-directory to obtain one-on-one counseling with your current business idea or small business.

If you would like to continue offering pro bono mentoring services to entrepreneurs or small business owners, please email us at nylovessmbiz@esd.ny.gov with your core business skills, experience or education and your preferred service area.

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My full assessment

Set up and Planning

  • Interviewed potential customers
  • Tried to sell to customers
  • Neutral
  • Very Confident

Market Research

  • Very Confident
  • Confident
  • Confident
  • Confident
  • Neutral

Finances

  • Neutral
  • Neutral
  • Neutral
  • Neutral

Sales

  • Confident
  • Confident
  • Neutral

Operations

  • Neutral
  • Confident
  • Confident
  • Confident
  • Confident
  • Confident
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YR
  BMNY Hofstra University

Yesenia Reyes Entrepreneur

Location Rockville Centre, New York, United States of America
Venture Industry Distribution & Transportation
Languages spoken
  • English
  • Spanish
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

Building the confidence in taking the business forward and believing in myself to do so.

Actions I’ve taken so far

Have had some mentoring of local business coaches to expand my communications and business skills

My future goals

My goals are to expand my business and serve bigger supermarkets chains.

My motivations to work with a mentor

My motivation to work with a mentor is to continue learning new business skills and growing my company.


About my venture

AAA Houseware, Inc. Started 2007

Wholesale distributors and merchandisers of housewares products to supermarkets.

Countries of operation: United States of America